Make 50k A Month With An Online Dating Site

It has been well documented that online dating is a phenomenon which has changed the lives of millions of people throughout the world. Two out of every five singletons in Europe and the USA aged 25 – 40 have used an on line service to either find a partner, or simply to enhance their social lives by making new friends.

This exponential explosion in the dating sector has meant that many companies owning and operating the sites themselves have come from a standing start to generating significant revenues in a matter of just a few months. It is possible to make a small fortune from online dating but, then again, it’s just as possible to lose your shirt. For every successful site, there are five others which simply ‘got it wrong’. If you follow these few basic guidelines, you could join the cyber-revolution which has not only become a lifestyle choice in itself for a great many consumers, but an extremely profitable market for webmasters to enter.

1. Niche works. Yes, we all know the names of the global dating sites which dominate the sector, but if you want to create a site that attracts millions of members, you are going to need very deep pockets just to get on the first rung of the ladder. There are a great many very successful sites that either cater to special interest groups such as bikers, military personnel etc or geo-targeted sites that cover just one country or even one city. The advantage of this kind of concept is that it is much easier and cheaper to promote than a service which attracts all-comers. The sophistication of online marketing, particularly the various pay-per-click search engines, enables you to target your audience very specifically thereby maximising your return on investment without having to overly stretch your financial resources.

2. Don’t over-complicate the design of the site. The primary aim of the homepage should be to encourage visitors to register with your service, not to marvel at your use of different colours or design features. Stick to just two colours (one should preferably be blue – the colour of trust) on a white background and avoid flashing buttons at all costs.

3. Keep your proposition simple. If a dating site looks so complicated that only ‘teccies’ can use it, you’ll lose most of your audience as soon as they land on your homepage. The most successful dating sites tend to offer a very basic system of picture profiles and secure messaging. People sign-up, create their profiles, upload their photos and start sending email messages to other members with whom they think they might be compatible. It’s easy and you don’t have to have a degree in computer sciences to do it. But there are many sites out there which offer a bewildering array of features – video profiles, psychological profiling and the like; all very expensive to integrate and manage and most, to be frank, are a complete waste of time and money.

4. Offer a free trial. This might seem rather ironic in an article which purports to tell you how to create a profitable business, but in order to get your members to pay you a subscription fee, you have to get them to register with your site in the first instance. If you let people have a look around, browse through the database and perhaps send a couple of messages to other people, they are far more likely to want to subscribe than if you ask them to do so straight away without giving them a taste of what your site can offer.

5. Populate your database as quickly as possible. People follow other people when they join dating sites and if your site looks like it hasn’t got many members, then people will give it a wide berth. When you launch, it’s well worth you doing a limited email marketing campaign which offers a free subscription to founder members. Remember, the hardest part of creating a successful online dating business is to get your first 100 registrants – you want them there in week one and the quickest way to do that is to offer a freebie to your first sign-ups. You’re not losing money – these are the most important members and without them your business will not get past first base.

6. Spend your marketing budget wisely. You don’t have to throw money at a dating site in order to promote it effectively – you just have to be smart. Establish an affiliate programme with one of the main networks operating in your country as soon you launch your site. Affiliates are third party web-sites which refer traffic to your business on a revenue sharing basis. You don’t have to pay affiliates to join your programme, you just offer them a percentage of any subscription revenue which they generate and this is the most cost-effective way of promoting yourself. And you should also avoid generic search-terms when you instigate pay-per-click campaigns on the major engines. Keywords like ‘dating’ and ‘online dating’ are expensive to bid on and convert less well than niche terms which are more applicable to the actual concept of your site. If, for example, you are running a dating service for singles living in Chicago, keywords like ‘Chicago dating’ or ‘singles in Chicago’ will be relatively cheap to bid on and will yield a far better conversion rate than the more general terms.

7. Offer good customer service. Remember, your members are real people many of whom will not be as computer savvy as you are and when any of them contact the site with a problem (a forgotten password or log-in difficulties are usually the most common), you should endeavor to respond as soon as you are able. An unanswered message is the easiest way to actually lose a member so don’t ignore or put off answering the mails that you will inevitably receive.

8. Communicate with your members. I’ve left this point until last but it it just as important as anything I’ve mentioned above. A weekly newsletter to your database will encourage people to log-in to their accounts on a regular basis (particularly if they are able to click through directly from the email to the site without having to log-in) and will also help to foster an emotional bond between your business and it’s paying customers. Every business to consumer online entity should have a human face and site owners who ignore this do so at their peril.

So there you have it; take heed of the eight snippets of advice that I have outlined above and you too can reap the substantial rewards on offer in this exciting and vibrant market sector.

Starting Your Own Online Dating Business

Starting your first online business or even adding to your list of online businesses can be pose many problems and headaches such as development, hosting and many more associated problems like what payment provider to use.

However, there’re several ways you can reduce many of these problems or associated cost and have an internet business with no upfront or running costs. One option is to start an online dating site, or even a complete dating network. Yes, I agree with you that online dating sites have been around for ages and it’s nothing new. But it’s a constantly growing market that returns profit year after year. You only need to look at all the adverts we now have within our TV commercials or on the radio, this alone proves there’s a still a very good demand for online dating.

There’s a few companies offering dating software for sale, but we want to have no upfront cost or hassles and for everything to be as painless as possible, don’t we! This is why I recommend you take a look at internet companies that offer something called White Label option. There’re several good companies offering free online dating platform, some are good, some are OK and some should be avoided like the plague.

So which white label provider do you choose?

Before you can decide this you need to understand what you need to make this new business venture a success, otherwise you are going to be on a road to possible failure. You need to be looking for the following basic services offered for FREE:

  • easy to use and understand dating platform (no point making it hard work is there);
  • good range of template sites to use along with being able to make changes as you need;
  • good technical support and help when you need it (you’re going to need help for sure);
  • large active database. (No one will join a dating site with a hand full of members, will they?)
  • large database means, good conversion, conversion= (MONEY in your pocket)

Money in your pocket.

There is a distinct pattern that I have seen time and time again from using all the different dating providers that offer this free dating service. It’s all down to the volume of members they can pre-populate your dating site with and the support they offer that equates to good or high conversions.

Higher conversions mean you earn more revenue each month, high conversions also plays a direct part in retention rates. Retention rate, by the way, means how long your new members stay subscribed members on your new dating site and pay subscriptions each month.

Simply put, lots of members to start with = good or high conversions means good or high retention rates = more money in your pocket each month.

Allow for growth

You need to look at where you want this new business to go and the income you want it to provide you, like me you’re probably looking to change the way you work while retaining a good level of income allowing you to enjoy the life a bit more.

So don’t limit yourself to a company that only has a single or a couple county databases, people travel and move to other countries looking for jobs these days, so a dating provider that offers members from many countries should be high on your list of dating platform providers to use.

Most importantly you’re going to need help as you grow your online dating business, as you’re new to this after all. The better the help from partner support the more chance you have a good product and thus increases your chances of success. Trust me on this!

Who do I use?

I actually use several different white label providers at present, just to keep an eye on what each one is offering me as a partner or affiliate and to make sure my effort are being directed in the right place. There’s no doubt that World Dating Partners is returning the best conversion and retention rates and put more money in my pocket, and have done so for many years.

Online dating as a business is not for everyone that’s for sure, however I would recommend taking a look at what they offer even if it’s not for you at this moment in time. Like me you could earn money each month as an affiliate by just recommending friends, companies or other webmasters to a very good affiliate dating program that has a proven track record

The Psychology of Online Dating: She Wants and He is

In the first article in this series (The Psychologists Viewpoint) I outlined how psychologists have investigated attraction and dating preferences by looking at the contents of personal advertisement and online dating profiles.

The second article (He Wants and She is) described the sort of things men say they are looking for in a partner. In this article we turns things on their head and consider what women have said they want in a partner as well as how men describe themselves and whether this matches women’s desires.

Before we begin, please spend a few moments and think of about four general things that you think women are typically looking for in a partner … now let’s see what scientific research has revealed.

What does the research say?

When looking at sex differences in what’s sought from a partner, two factors stand head and shoulders above the rest and are reported so often in the research literature that it would be remarkable if any researcher failed to find these results. In the previous article we discussed the fact that men are far more interested in a partner’s attractiveness than women are. The thing that women look for but men don’t is wealth.

In fact it is only a small minority of women who directly say they are looking for someone rich and we need to take a slightly broader view of what constitutes wealth or at least financial stability. Some of the phrases encountered do refer directly to wealth (e.g. ‘rich’ and ‘financially secure’) but in many cases women will say they are looking for a partner who has specific assets (e.g. ‘own house’) or employment (e.g. ‘business type’, ‘professional’ or even just ‘working’). Alternatively, the thing mentioned might be a personal attribute that, while it could be viewed as sought for its own sake, implies an aptitude or capacity to earn now or in the future (e.g. ‘ambitious’, ‘intelligent’ or ‘college educated’).

Taking money, assets, employment and aptitudes separately, in each case women are more likely to say they are looking for a partner with these characteristics than men are. When taken as an overall category of features implying wealth or the capacity to earn, research has consistently shown women are more interested in a partner having these features than men. For example, in 2003 I presented some results to colleagues based on my collection of nearly 5000 advertisements. Within this set of data, women were six times more likely than men to mention one of the above as a desirable characteristic in a partner.

Men seem to be fully aware of what women are looking for as they are consistently more likely than women to mention that they are financially secure, well educated, or have personal qualities that might be expected to lead to wealth or security. Often this is done directly through a bald mention of personal assets such as ‘own house and car’ (a phrase used so frequently it is often abbreviated to ‘OHAC’) or men may be more subtle and include something in their description that implies wealth such as ‘hobbies include good restaurants, opera, sailing and regular holidays overseas.’

Male interest in attractiveness and female interest in wealth are both pretty clear cut. You will recall the other things men wanted in a partner were also physical features of one kind or another. Women’s desires, however, are not as simple as this. Apart from wealth (or at least financial stability/promise) there are three other factors that women are just as interested in and just as likely to mention when seeking a partner.

The first of these is a difficult concept to pin down as different researchers view it in different ways depending on how phrases are grouped together. For example, if we consider phrases such as ‘expressive’, ‘sensitive’ and ‘open’ as referring to something different to phrases such as ‘warm’, ‘loving’ and ‘romantic’ then both our ‘expressiveness’ and our ‘warmth’ categories will have relatively smaller numbers of adverts than a general category containing all these phrases. Where researchers do group these together and look for what might be called positive emotional characteristics as a single category, then women are just as interested in finding a partner like this as they are in a partner’s wealth and resources. Men are also pretty interested in finding someone who they describe using phrases of this type but not as interested as women are. However men are certainly aware of women’s desires in this area as they are considerably more likely than women to describe themselves as having these female-valued emotional characteristics.

Another characteristic that men often lay claim to, and women often seek, is identified by phrases such as ‘honest’, ‘genuine’, ‘faithful’ and ‘committed’. If we take these phrases as indicating the desire for a partner who is open to having an ongoing relationship and who is not going to mess you around, then this is something women are also as interested in as wealth and emotionality.

The last female-valued attribute I want to mention is physical and is the only physical attribute that women seek more often than men do. It is height.

Whether a specific height is mentioned or whether it is simply the use of the adjective ‘taller’ when describing a partner, women are far more interested in a man’s height than men are in a woman’s, and they almost invariably want men who are tall, or at least taller than they are themselves. This result has been found in numerous studies of personal advertisement and was borne out again recently in a novel study of speed dating events. Researchers at the University of Essex looked at the characteristics of men who were more or less successful at getting invitations to follow-up dates at speed dating events. They found the men who were most successful at any particular event were usually among the tallest present.

Men seem to be aware of this female preference as they are far more likely to mention their height than women. This may be an assertion that they are ‘tall’ or they may give an actual height. However in my sample of personal advertisements, the average male height (where it is mentioned) is 5 feet 10 inches. This is significantly taller than the average adult male height in the UK population so either these men were inflating their heights or only the taller men mentioned it.

In summary, based on extensive research looking at what women say they want in a partner, the four main characteristics that emerge are wealth (or at least financial security), positive emotional characteristics (such a warmth, openness and sensitivity), someone who is honest and open to forming an ongoing relationship, and height.

How can we use this?

In the previous article I used this subheading as an opportunity to advise women on how they can present themselves to attract initial male attention. In this article I am not going to do this as I think the research above speaks for itself, and I want to explore briefly the moral dilemma I had about writing these articles, particularly this one. It is to do with deception.

There is no doubt that deception is widely used when seeking a date. From a psychological perspective, women’s use of makeup, hair dye and body shaping knickers are actually forms of deception that are specifically targeted at the physical features that men are interested in. Now I am not asserting a moral position here as these forms of deception are widespread and socially acceptable, not to mention (in the case of makeup) visually detectable. I more want to make the point that although they may not usually be viewed this way, they are in fact methods used by women to deceive men about their male-valued characteristics.

Given the above, we should also expect men will use deception to make themselves more attractive to women. Furthermore, deception is most likely to involve exactly the things that women seek in a partner. Unfortunately these are intangibles such as personality characteristics that cannot be immediately observed, leaving men much greater scope to lie.

If you are a man who is genuinely sensitive, financially stable, and looking for a real relationship then please do mention this in your personal advertisement as you will probably get a better response, but also bear in mind that many others will be (perhaps falsely) emphasising these features so don’t expect women to take any such claims at face value. Women looking for someone like this will and indeed should take the time to get to know someone. It is well known that women prefer to develop relationships slowly and given what I have said above, this is not only understandable but could also be viewed as another way to test a man’s character. If he really is sensitive and committed then a slow start to a relationship should not be a problem.

The next article takes some of the results mentioned in this and the previous article and uses these to explore theories of attraction. This may sound a bit dry but the main aim of the article is to introduce you to a current psychological theory of attraction that you can use to assess your own value in the ‘mating market’.